Lead with a story that your teams and clients will feel in their bones

Covid-19 changed everything. And in response, you’ve had to transform how you do what you do.

How do you both adapt AND stay consistent?

The answer is in your central identity and definition.

By aligning internal and external messaging, you’ll chart a course forward with confidence and impact.

BRAND NARRATIVE AND MESSAGING STRATEGY

For Businesses and Organizations

Define your purpose.
Assess brand perception.
Tell the clear story.
Align your team through shared values.

Step 1: Discernment

Consulting hour to determine fit and project scope. Delivery of project estimate and contract.

Step 2: Evaluation and Definition

Evaluate current communications. Establish Brand Narrative that underpins compelling organizational storytelling.

Step 3: Value-Add and Direction

Identify unique value-add and strategy.

Step 4: Language Development

Develop internal messaging that establishes clear brand narrative and messaging.

Step 5: Translation

Translate internal language across communication channels through effective external messaging and brand strategy.

Step 6: Long Term Clarity

Your business will change. But the heart of your work doesn’t have to. Invest early for long term consistency in brand evolution.

DELIVERABLES

Workshop with key decision makers to identify foundational stories and longterm vision
Brand statement and analysis
Positioning statement that defines unique company approach
Mission and Vision statements (as needed)
Values identified with accompanying definitions and measurable behaviors
Messaging strategy for internal and external communication
Messaging collateral as needed including:
- Bios for leadership team
- Introductions for leadership team
- Company About page
Summary report of developed language and longterm reference

RATES START AT:
$8k

Innovators like you

Steve Garguilo worked with Boma Global to launch their new deliverables in corporate training for companies ready to build a resilient, sustainable world. The founders shared a vision but needed to identify shared language to align decision making and support effective communication.

“One of the most difficult things for a new brand or initiative is finding the right language. The work makes sense in our heads but the right words are hard to come by. Dana guided our team through a thoughtful approach that got the essence out of our heads and onto paper. Thanks to Dana's guidance, we arrived at language faster than I've ever experienced.”