Name Your Unboxable Work.
When you have a name, you have a choice.
What you call yourself is deeper than a genre or industry.
A name is an opportunity for agency, a chance to be known.
You need language as rich and precise as your vision and craft.
You want to tell the story of what has come before and what comes next and the thread that holds it all together.
And you’ve been looking for the wordsmith (a fellow artist) who will help you find your words to who you are, what you do, and why it matters. And then translate the living breath of what you do into words your people, communities, clients, cultures will understand and celebrate.
It’s time to be seen and heard.
MEET DANA RAY
NAMER-OF-UNNAMED-THINGS, WORDSMITH, IDEA-WRANGLER
I’m here for unboxable leaders like you—the ones who can’t be confined to a single identity, medium, or industry because your work is too nuanced and rich for a simple label.
My job is to find the words that tell the true story of what your work is about and why it matters.
While based in Washington, D.C., my projects happily span the globe.
Working with me isn’t for everyone
WHO’S IT FOR?
You lead with a high level of mastery.
Your organization or professional work is at least 3 years old. Most likely to be past the 10 or 20 year mark.
You know what your work is about (even when it’s hard to explain to others).
The barrier between you and growth is a clear message that connects what came before and what comes next.
You are looking to operate as an in-demand expert.
WHO’S IT NOT FOR?
You are trying to figure out what you want.
You are new to the business side of your craft.*
You care deeply but have not yet defined what form that care will take.
The barrier between you and growth is honing your practice.
You are looking for a job.
*Exception: I do work with creative professionals who have 1) started a business since Covid-19 and where 2) that business is a translation and adaptation of existing career into a new context.