Precise language is the labor of leadership.
As leaders, we want to express something important with nuance—but struggle to be understood. We long to lead with razor-sharp intention and impassioned conviction—but struggle to be seen and known.
Naming Your Work isn’t discovery but uncovering.
You know who you are. You know what your work is. You just need the words, the name, to tell us what it is.
This book is for you, your teams, and your dreams if:
You know what you have to say but can’t find the words to say it.
You long to be seen for the full breadth and depth of your contributions.
You lead diverse teams and ground-breaking projects but can’t verbalize the thread that unifies your efforts.
You work in a high impact space with unclear metrics for success—which makes decision-making and collaboration tricky.
You are a career coach looking for a tool that helps your people develop the language that follows the fresh clarity in their vision.
MEET DANA RAY
NAMER-OF-UNNAMED-THINGS, IDEA WRANGLER, LANGUAGE STRATEGIST
I’m here for unboxable leaders like you—the ones who can’t and won’t be confined to a single identity, medium, or industry.
My job is to find the words that tell the true story of what your work is about and why it matters.
